Though successful as fiction writers, Tim LaHaye and Jerry B. Jenkins have not been able to convert their bookshelf success to box office profits, or as the WAPO reports in an article entitled ‘Tapping Congregations’ Power:’

Similar to this blog posting above, I really am bothered by this phenomenon of mainstream media now targeting evangelicals in its marketing of movies and other things. Of course this is the result of what media has seen happen with regard to Mel Gibson’s movie, The Passion of Christ, as well as the Lord of the Rings movies. The latest example I know of is the wooing of evangelicals for the upcoming release of The Lion, the Witch, and the Wardrobe (and I inwardly cringe that this is a Disney movie). High-powered studio execs arranged for an exclusive preview of the movie at our old home church, Wheaton Bible Church, a few weeks ago.