I detest marketers [Updated]

[I actually wrote this post earlier today and published it. Then I thought better of my initial impulse and unpublished it. Inquiries about the "missing post" prompted me to publish it again but this time I've anonymized it a bit.]

Today I experienced yet another example of Web -2.0 in action. I heard via the [insert a well known integrated library system here] discussion list that a recording of a webinar on the upcoming release was freely available to view. I thought to myself, Ok, I doubt this’ll wow me but hey, since it’s a webinar and freely available, why not take a look? I clicked on the link provided in the email. Big mistake.

First of all, the company who owns and markets [insert a well known integrated library system here], requires anyone who wishes to view this “freely available” webinar to register. Required fields include phone number, email address, and so forth. I don’t know about you but any time I am required to submit this kind of information, my scalp prickles and I think to myself, “Oh yay, now I get on the radar from a sales or marketing person to give me a call.” That’s the last thing I need or want. I just want to watch the dang webinar, ok?! Keep in mind that the announcement about this “freely available” webinar was distributed to a customer-only, closed discussion list. Said ILS vendor already has all of my contact information. Why should they bother me by asking for it again?

Second of all, after I took the plunge and registered, what do I get? An automated message from a marketing/sales person saying basically, “Thanks for registering and we’ll let you know if you can actually view this ‘freely available’ webinar after we review your registration information carefully to see if you are actually worthy of it.” Insert teeth gnashing here.

I strongly regret my action. I don’t need to see this; I was mildly interested, that’s all. I don’t need or care for a vetting process from a company’s product/sales/marketing yahoos. ILS vendor, you have shown in a very blatant way how little you “get it.” Do not EVER make it difficult for a good customer to access and use whatever information he or she needs or wants. Simply provide it with no questions asked. There are many far less obvious ways of doing your job and understanding or tracking customer interest than the way you’ve chosen.

P.S. I received a response from this company when I emailed a much more polite version of the above to the discussion list mentioned above. The marketing person pointed out concerns about sensitive information leaking to competitors and noted that since my email address ends with a .com my registration was scrutinized more carefully as a result. This person also mentioned that registration was deemed necessary because contact information can change over time.

Here is my reply, fwiw: “Thank you for your response. I can understand the underlying methods and reasoning used with this approach, but I do not think they are customer friendly. And that was really my point in raising the issue. I understand the competitive concerns; as you pointed out, I work for a .com also. But really, there are other ways to cover your bases in that regard than what has been chosen. In this Web 2.0 era, customers are used to a much more open and readily available flow of information. Even though corporations try their best to suppress or control information about them or their products, the truth is, they never will succeed in this day and age. And I personally feel that they shouldn’t even really make that attempt. Times have changed and the negative perceptions engendered by a marketing approach like yours may prove far more costly to you than whatever competitive advantage you might stand to lose by being more open in the way you share information.”

Six years of blogging

Just a quick note to acknowledge an important milestone for FML: today marks the sixth year that this blog has been in existence. To be fair, it really wasn’t a blog at first in the sense we now take for granted. There weren’t many readily available blogging platforms that I knew about in 2002. I didn’t even know the term. Back then I called it my web diary. This whole personal publishing thingy has seen many changes in that time, with lots of shifts in content and subject focus. But I’m more committed to blogging today than ever before.

I am very happy I’ve chosen to do this. It’s been hard sometimes to write anything, and I haven’t been afraid to simply stop trying to keep up with it for weeks at a time. I’ll never be as prolific and steady a blog author as some. Also, I plan to stick with what works best for me in terms of subject focus, that is, a purposeful mix of family, faith, librarianship, technology, and any other topics that interest me or about which I feel compelled to write. I think that’s the key to my definition of blogging success: to write about things I care about.

I know that I will never achieve the audience that many other librarian colleagues have achieved with their blogs, and honestly, I’m not sure I would want that. I figure that roughly 200-230 people (based mostly on Feedburner logs) find FML interesting. I’m very happy with that!

A sad day for one cougar

In late February I mentioned the fact that an honest-to-goodness mountain lion (a.k.a. cougar) was spotted not far from where we live. In the past few weeks there have been more sightings in the surrounding area. I’m not positive they involve the same animal but it seems quite likely to me.

So it was with quite a bit of shock and sadness that I read this morning about a cougar being shot on the North Side of Chicago by police officers who had cornered it in an alley. Shock, because somehow it is a REALLY BIG DEAL that a beautiful, large wild animal (all of about 150 lbs.) could survive and wander around in such an urban area. Sadness, because it was killed. Of course I know that such an animal can be dangerous and I would not have wanted anyone to be hurt by it. Somehow though that doesn’t lessen the sense of loss I now feel.

It’s interesting to note that the last sighting of a cougar in the wild in the whole state of Illinois was all the way back in 1864, in the southern tip of the state.

A visit to Hausermann’s Orchids

One of the hidden treasures in suburban Chicagoland is an unassuming, somewhat rundown set of greenhouses that makes up Orchids by Hausermann. Set in a gritty and unattractive industrial park area in Addison, IL, Orchids by Hausermann is the largest grower of orchids in the Midwest. I’ve been there a few times in the past with my friend Kevin who, as long as I’ve known him, has loved orchids and has successfully grown them for years. I’ve loved them too but somehow they have always been intimidating for me. Plus they generally are quite expensive to buy. Secretly I’ve wanted to own orchids for quite a while but I had held off.

Paph. sukhakulii Michele’s Uncle Tim gave me two of his orchids to grow last summer when he was downsizing after his divorce. I was pretty excited to get them. But I have no idea what kind they are and they haven’t bloomed yet under my care. I’m kind of nervous about whether I’ve treated them correctly or not!

After church today we decided to make the long drive to Addison so that I could show Michele and the kids the Hausermann place. It’s quite a special place to visit, especially on days like today when the wind is cold and there are snow flurries (yikes, when will Spring ever get here?). You walk in to this unassuming complex and immediately you are greeted with gorgeous, exotic blooming plants everywhere. They stretch as far as the eye can see in all directions, row upon row and greenhouse following greenhouse, full of beautiful orchids. I never really knew that orchids could be quite fragrant. Today there were several kinds of fragrant orchids and their heady perfume filled the air. The little kids were sort of in awe and I had to remind them that they needed to be extremely careful not to disturb or touch any of the plants. Phal. Hausermann's Concerto

After wandering around trying hard to focus — which I found hard to do with all of the bright, colorful varieties surrounding me — I decided to purchase two small orchid plants, one a Phalaenopsis and the other a Paphiopedilum. The Phalaenopsis is a variety created by Hausermann called “Hausermann Shorties.” In other words it has been bred to be more compact and small in size. The Paphiopedilum is also quite small when full grown. I’ve included a photo of each to give you an idea of what they look like. Let’s hope little hands and fingers will keep away from them and that my big hands and fingers won’t mess up their care any so that they will continue to grow and bloom for many years to come!

Hillsong

Tonight when looking at YouTube videos I was startled to come across a video of one of this week’s American Idol episodes featuring the eight remaining contestants singing “Shout to the Lord”. This is surely one of the greatest praise and worship songs ever written. It was written and first performed at a church in Sydney, Australia named Hillsong Church. The words and music were written by Darlene Zschech. It was almost surreal to watch the YouTube video. I couldn’t believe that someone would pick this song to be sung on the most popular TV show in the world. It was great to see!

There are several other songs by Hillsong that are favorites of mine, including “Jesus, Jesus,” and “Power of Your Love.” Last weekend in our church we sang another Hillsong creation, called “Mighty to Save.” It was the first time I had heard it and it really had a big impact on me. It has become an instant favorite. It was only after I got home and looked it up on the Internet that I discovered that it was another song from Hillsong.

Top ten posts of the past week

I’m going to try something new, and highlight popular content judged by number of views, in a summary post each weekend. If this isn’t useful, let me know by commenting. I’m using the WordPress.com stats plugin to determine what is popular. I really like it so far mainly because I think it may provide me with the most accurate and reliable accounting of traffic of any tracking service I’ve used thus far.

One other thing: I’ve decided to restrict the definition of what’s popular to posts, not pages. For instance, my photos page as well as the archives page held the #1 and #3 spots in terms of popularity this past week, but I made an arbitrary decision to not count them here.

During the past week, these were the top posts.

  1. A trip to Volo Bog
  2. Upcoming book on e-resource management in libraries
  3. My version of “Lots of links to David”
  4. Having computers understand what humans write
  5. UKSG 2008 underway
  6. Followup to UKSG blog plug
  7. Getting value out of conference attendance
  8. Some cataloging history
  9. Tragedy at Taylor University
  10. Sometimes He calms the storm

My Grandma’s scrapbook

I have many memories of our family living in Detroit, MI with my maternal grandparents in their basement at first, and then living in our own house down the street later on. This was from 1970-71, a relatively short period of time but one filled with a lot of experiences. I was about three years old. This photo of my grandparents was taken around this time, I believe. grandpa-and-grandma-mccallum.jpg

As anyone knows who has children of their own, it can be hard to get the little ones to take their afternoon naps. All of my own children stopped doing that right about the same age I was in this story. When I was three years old, I didn’t like taking naps any more than my own kids do. I distinctly remember my Grandma telling me, “Steven, if you take a nap this afternoon, I will have a surprise ready for you when you wake up!” So I took my nap.

I wondered what on earth my Grandma would give me. I was really surprised and delighted when she presented me with my very own scrapbook that she had made for me. I still have that scrapbook; it is one of my most treasured possessions.

My Grandma made the scrapbook out of clippings from magazines and little odds and ends that she had collected from her travels and elsewhere. For example, one of the things she particularly liked, and always had a supply of in the house, was a brand of tea bags named Red Rose Tea. It was only available in Canada at that time but that wasn’t a problem for her to get, living just across the river from Windsor. Each box of this special tea came with a little surprise such as a pack of little, colorful cards, about one inch wide and two or three inches tall. Each card featured a picture of an animal with its scientific name at the bottom. On the flip side of each card was a brief description of the animal, its habitat, etc. I loved those cards! Grandma kept them in a collection on her kitchen counter and some of them she included in the scrapbook. I remember sitting on her counter looking through those cards. Later on, Red Rose Tea stopped including the little cards and began to include one little china figurine of an animal in every box. Grandma collected all of those, too, and I loved them just as much as the cards. I kept as many of them as I could for a long time when I was a kid. Nowadays we are able to buy Red Rose Tea here in the States in most grocery stores. It’s been many years since I bought a box and I wonder, do they still include those little ceramic figurines in each box? But I digress.

That scrapbook fascinated me and still does to this day. It is like a snapshot of American life and customs and products from the early seventies. It’s hard to describe how much it means to me because of the memories it evokes.

Unfortunately now almost forty years after it was made, my Grandma’s scrapbook is a little worse for wear. I now have children of my own who aren’t particularly careful about how they handle this book and consequently, some of the pages are ripped out and some of the clippings have been lost or come unglued. For a long time I have thought about how to somehow preserve it (other than locking it away somewhere in a dark, safe place). A few nights ago I decided to take a photograph of each page just to see how it might turn out. You can see them here if you’re interested. My camera doesn’t have the high-powered resolution, and the setup is just my kitchen table, so the photos aren’t as clear and professional-looking as they could be.

grandma-mccallum.jpg I dearly loved my Grandma, who died October 25, 1982, surviving only a week after a severe heart attack. (The photo on the left is the last one taken of her before her death. It shows her with her only great-grandchild at the time, my nephew, Nils.) Her features are a little fuzzy in my mind’s eye, and although her voice was distinctive, I can’t exactly recall it as I used to. But her scrapbook lives on and provides me with an important link to an important time, and a very important person, in my past.

P.S. After writing this I discovered that Red Rose Tea has its own website at http://www.redrosetea.com/ There is a page that talks about those little figurines and there is more information about its history. This is still my favorite black tea in the world to drink.