Chronicle Careers, from The Chronicle of Higher Education

OK, this is definitely a first, at least, for me. I just noticed a job ad in the Chronicle of Higher Education for a job title of “Associate Director for Content Management” for The University of Alabama at Birmingham Lister Hill Library. Huh? This is basically a job that oversees what others would call something like collections services, or information resources management, or collections and technical services. I find this choice of job title a bit odd because “content management” implies, to me, a job that involves web-based content delivery, as in “content management system.”