An introductory session on the social web

Last Friday a colleague of mine (who also happens to be a fellow UIUC GSLIS alum — GSLIS alums are plentiful where I work!) gave a lunchtime presentation introducing the social web to other colleagues in our library organization. We only had an hour in which to present a broad overview and as a result, we were quite rushed toward the end of the time period. We had over 30 people sign up but only about 11 actually showed up, mainly due to the weather, I think. (We had a winter’s-last-gasp-type of heavy snowfall that day.)Our general purpose was to provide some clarity to the various bits and pieces that make up the social web (a.k.a. Web 2.0 and its many derivatives, e.g. Library 2.0). We gave an overview of what comprises the social web in terms of concepts that include friends, commenting, recommendations, “push button” publishing, and so on. Then we covered several specific social web tools such as wikis, blogs, social bookmarking, tagging, social networks, RSS, etc. Our hope by giving this presentation is that it will be a catalyst for more active learning and participation among more staff in social web initiatives. Our company is only just beginning to explore ways in which to incorporate social web-type stuff into its technological infrastructure. Frankly, it’s not the technical that is challenging but more the cultural aspect. We have a huge way to go to overcome a mindset that can be rather clueless about Web 2.0 and why it might be of value to use and to know about. One of the points that became clearer to me while we were talking about this stuff in that presentation was that many corporations are already on the social web bandwagon in terms of external relationships, i.e. with customers. I suspect that a much smaller set of companies has made progress with using social web tools internally, i.e. for staff use. Part of what my co-presenter focused on was that aspect, that is, identifying what we are working on, testing, or considering for internal use relating to the social web. It seems to me that this is a much harder thing to sell management on or to simply implement with an expectation of immediate, concrete ROI.Even though there weren’t as many attendees as we had hoped, we both really enjoyed giving the presentation. There was quite a bit of enthusiasm among the participants as well, and I think we’ll be planning followup sessions to explore more details of particular tools, e.g. social bookmarking, and how we might apply them in our particular setting. We really want our library to be leaders in this area and we believe there is a strong opportunity for the library to play a significant role in social web initiatives within the company. This is just the beginning.On the way home (it took me 2 1/4 hrs. to drive what normally is a 50 min. commute, due to the snowstorm) as I was reflecting about the presentation, it occurred to me that I’d love to be able to do this kind of thing all the time. To be a sort of evangelist for emerging technologies, if you will. Maybe that’s the dream job I have always wanted.

Some crystal ball reflections

Recently my mentee at UIUC GSLIS asked me to look into my crystal ball and articulate some thoughts about what lies in store for technical services librarianship. What follows is my response. I publish this here because although my points aren’t polished and well-defined, what I wrote to my mentee expresses some of what I personally think about library-related topics that are popular right now.

Where do I start?! Those who work in tech. svcs. are in need, more than ever, of a management mindset. Not necessarily management responsibilities, but a management mindset. By this I mean that we need to understand the broader pressures and trends that managers, especially upper-level managers, have to cope with and prepare for. We can no longer be (if we ever were) narrowly focused on, say, cataloging of print books and only print books. This luxury only exists in a handful of really large or special libraries. We need to be very aware of user-oriented trends such as the whole “social web” or Web 2.0 discussion, and how that might alter user expectations of what we provide to them in terms of access paths to information.

In terms of concerns and anxieties, well…I am reminded of a quote I always see in the signature of emails written by a friend of mine: “Delete: Bathwater. Undelete: Baby.” This causes a smile to come to me every time I see it. Put simply, I worry that in the rush toward new technologies, new ways of interacting with and meeting the needs of users, too many of my colleagues find it easy to forget or ignore what is in the past. In many ways I do believe the Bible verse that states something like this: “There is nothing new under the sun.” I believe this has application in libraries. We are not to be bound (pardon the small pun) by the past, necessarily, but we at least need to acknowledge a.) that there is a past and b.) understand at least some of that past to put the present and future into a right perspective. I’ve said this to people over and over again and I’ll repeat it here as an example of this point. About 10 years ago, when I was new to the profession, one of the really hot topics was outsourcing of technical services work. People were either up in arms against this trend or actively applauding it as revolutionary and innovative. Truth is, it was neither. Outsourcing has existed for a very long time in libraries and one big example of this is in the realm of shared cataloging. The Library of Congress distributed its cataloging records on 3×5 cards to other libraries throughout the U.S. and (maybe) the world, as long ago as the early 1900s. That is outsourcing!

Particularly in this era of the “social web” I am worried by so many librarians who are leading “the revolution” and proclaiming how wonderful and how great everything is that relates to blogs, wikis, instant messaging, etc. Those things ARE great but please, folks, get some perspective on them! Understand that libraries have ALWAYS striven to be social and interactive and patron-oriented. The way some of the library technorati talk these days, you’d think that libraries have been forbidding prisons until the social web came about. That’s ridiculous. Most of what is new is actually evolutionary, not revolutionary.

Don’t get me wrong: I am heartily in favor of trying new things, of experimenting, of innovating, etc. My wife calls me a technogeek and I guess that’s an accurate made-up word. My problem is just that new developments need to be understood and perceived through the lens of historical perspective.

Ex Libris adds social web features

I was glad to see an announcement that Ex Libris has added social web features into its latest release for Aleph 500, its integrated library system. (Seen via Lorcan Dempsey’s weblog.) I wish that this was something Endeavor Information Systems and other library systems vendors in the research and academic library marketplace were more proactive about including in their systems instead of leaving it to savvy users to create this stuff on their own. Or at least actively encourage user development of stuff like RSS feeds, tagging, etc.